

This project explores the visual identity and digital presence of a gardening coach, Emilie, who offers seasonal tips and sustainable advice for everyday gardeners. The goal was to create a warm, inviting web banner for her homepage that reflects her expertise and connection to nature. The banner combines a close-up leaf texture background with natural, hand-lettered typography to evoke trust, earthiness, and personal care. A mix of serif and script fonts adds both clarity and personality, while a soft hierarchy guides the eye from brand to tagline to call-to-action.